• portfolio
  • Contact
  • Store
Gretchen Watson
  • portfolio
  • Contact
  • Store

Townsend Provisions

Townsend Provisions offers a thoughtfully curated collection of antiques, vintage cowboy boots, home goods and gifts in Roundtop, Texas. I wanted to create a brand suite that captured the vintage history and storied pieces of the shop. Custom patterns inspired by vintage bandanas, signage with custom western typography, and a vintage Americana color palette.

Scope of Work: Brand Identity, Collateral, Custom Patterning, Print Design, Signage

Screen Shot 2023-03-09 at 10.57.45 AM.png
Screen Shot 2023-03-09 at 11.04.40 AM.png
townsend-provisions-acme-pee-wee-peewee-brown-short-cowboy-cowgirl-boots-round-top-roundtop-2_2048x2048 copy.jpg
Screen Shot 2023-03-09 at 11.01.30 AM.png
Artboard 1@2x-100.jpg
Screen Shot 2023-03-09 at 11.01.58 AM.png
Screen Shot 2023-09-28 at 10.08.04 AM.png
Screen Shot 2023-03-09 at 11.01.37 AM.png
Screen Shot 2023-03-09 at 11.01.44 AM.png
Screen Shot 2023-03-09 at 10.57.54 AM.png
Screen Shot 2023-09-28 at 10.08.19 AM.png